Life as a Vaping Copywriter – New Industry, Old Challenges

So I never thought I'd say this: Vaping is in desperate need of more competent writers. Because vaping is a relatively new industry there seems to be a huge delta between the amount of questions being

Do Expanded Text Ads Work?

Not really - But at first glance it looks like they do so be careful when analyzing your campaigns. Like any Google product, there is generally an early lift for fast adopters then performance levels